The Atlantic By Sara M. Watson
July 1, 2014 11:39 AM

Facebook has always “manipulated” the results shown in its users’ News Feeds by filtering and personalizing for relevance. But this weekend, the social giant seemed to cross a line, when it announced that it engineered emotional responses two years ago in an “emotional contagion” experiment, published in the Proceedings of the National Academy of Sciences (PNAS).

As a society, we haven’t fully established how we ought to think about data science in practice. It’s time to start hashing that out.

Before the Data Was Big…

Data by definition is something that is taken as “given,” but somehow we’ve taken for granted the terms under which we came to agree that fact. Once, the professional practice of “data science” was called business analytics. The field has now rebranded as a science in the context of buzzwordy “Big Data,” but unlike other scientific disciplines, most data scientists don’t work in academia. Instead, they’re employed in commercial or governmental settings.

The Facebook Data Science team is a prototypical data science operation. In the company’s own words, it collects, manages, and analyzes data to “drive informed decisions in areas critical to the success of the company, and conduct social science research of both internal and external interest.” Last year, for example, it studied self-censorship—when users input but do not post status updates. Facebook’s involvement with data research goes beyond its in-house team. The company is actively recruiting social scientists with the promise of conducting research on “recording social interaction in real time as it occurs completely naturally.” So what does it mean for Facebook to have a Core Data Science Team, describing their work—on their own product—as data science?

Contention about just what constitutes science has been around since the start of scientific practice. By claiming that what it does is data science, Facebook benefits from the imprimatur of an established body of knowledge. It looks objective, authoritative, and legitimate, built on the backs of the scientific method and peer review. Publishing in a prestigious journal, Facebook legitimizes its data collection and analysis activities by demonstrating their contribution to scientific discourse as if to say, “this is for the good of society.”

So it may be true that Facebook offers one of the largest samples of social and behavioral data ever compiled, but all of its studies—and this one, on social contagion—only describe things that happen on Facebook. The data is structured by Facebook, entered in a status update field created by Facebook, produced by users of Facebook, analyzed by Facebook researchers, with outputs that will affect Facebook’s future News Feed filters, all to build the business of Facebook. As research, it is an over-determined and completely constructed object of study, and its outputs are not generalizable.

Ultimately, Facebook has only learned something about Facebook.

The Wide World of Corporate Applied Science

For-profit companies have long conducted applied science research. But the reaction to this study seems to suggest there is something materially different in the way we perceive commercial data science research’s impacts. Why is that?

At GE or Boeing, two long-time applied science leaders, the incentives for research scientists are the same as they are for those at Facebook. Employee-scientists at all three companies hope to produce research that directly informs product development and leads to revenue. However, the outcomes of their research are very different. When Boeing does research, it contributes to humanity’s ability to fly. When Facebook does research, it serves its own ideological agenda and perpetuates Facebooky-ness.

Facebook is now more forthright about this. In a response to the recent controversy, Facebook data scientist Adam Kramer wrote, “The goal of all of our research at Facebook is to learn how to provide a better service…We were concerned that exposure to friends’ negativity might lead people to avoid visiting Facebook. We didn’t clearly state our motivations in the paper.”

Facebook’s former head of data science Cameron Marlow offers, “Our goal is not to change the pattern of communication in society. Our goal is to understand it so we can adapt our platform to give people the experience that they want.”

But data scientists don’t just produce knowledge about observable, naturally occurring phenomena; they shape outcomes. A/B testing and routinized experimentation in real time are done on just about every major website in order to optimize for certain desired behaviors and interactions. Google designers infamously tested up to 40 shades of blue. Facebook has already experimented with the effects of social pressure in getting-out-the-vote, raising concerns about selective digital gerrymandering. What might Facebook do with its version of this research? Perhaps it could design the News Feed to show us positive posts from our friends in order to make us happier and encourage us to spend more time on the site? Or might Facebook show us more sad posts, encouraging us to spend more time on the site because we have more to complain about?

Should we think of commercial data science as science? When we conflate the two, we assume companies are accountable for producing generalizable knowledge and we risk according their findings undue weight and authority. Yet when we don’t, we risk absolving practitioners from the rigor and ethical review that grants authority and power to scientific knowledge.

Facebook has published a paper in an attempt to contribute to the larger body of social science knowledge. But researchers today cannot possibly replicate Facebook’s experiment without Facebook’s cooperation. The worst outcome of this debacle would be for Facebook to retreat and avoid further public relations fiascos by keeping all its data science research findings internal. Instead, if companies like Facebook, Google, and Twitter are to support an open stance toward contributing knowledge, we need researchers with non-commercial interests who can run and replicate this research outside of the platform’s influence.

Facebook sees its users not as a population of human subjects, but as a consumer public. Therefore, we—that public and those subjects—must ask the bigger questions. What are the claims that data science makes both in industry and academia? What do they say about the kinds of knowledge that our society values?

We need to be more critical of the production of data science, especially in commercial settings. The firms that use our data have asymmetric power over us. We do them a favor unquestioningly accepting their claims to the prestige, expertise, and authority of science as well.

Ultimately, society’s greatest concerns with science and technology are ethical: Do we accept or reject the means by which knowledge is produced and the ends to which it is applied? It’s a question we ask of nuclear physics, genetic modification—and one we should ask of data science.

by ADAM FRANK

June 11, 2013 2:41 PM ET
Big Data may not be much to look at, but it can be powerful stuff. For instance, this is what the new National Security Agency (NSA) data center in Bluffdale, Utah, looks like.

Big Data may not be much to look at, but it can be powerful stuff. For instance, this is what the new National Security Agency (NSA) data center in Bluffdale, Utah, looks like.

George Frey/Getty Images

New technologies are not all equal. Some do nothing more than add a thin extra layer to the top-soil of human behavior (i.e., Teflon and the invention of non-stick frying pans). Some technologies, however, dig deeper, uprooting the norms of human behavior and replacing them with wholly new possibilities. For the last few months I have been arguing that Big Data — the machine-based collection and analysis of astronomical quantities of information — represents such a turn. And, for the most part, I have painted this transformation in a positive light. But last week’s revelations about the NSA’s PRISM program have put the potential dangers of Big Data front and center. So, let’s take a peek at Big Data’s dark side.

The central premise of Big Data is that all the digital breadcrumbs we leave behind as we go about our everyday lives create a trail of behavior that can be followed, captured, stored and “mined” en-mass, providing the miners with fundamental insights into both our personal and collective behavior.

The initial “ick” factor from Big Data is the loss of privacy, as pretty much every aspect of your life (location records via mobile phones, purchases via credit cards, interests via web-surfing behavior) has been recorded — and, possibly, shared — by some entity somewhere. Big Data moves from “ick” to potentially harmful when all of those breadcrumbs are thrown in a machine for processing.

This is the “data-mining” part of Big Data and it happens when algorithms are used to search for statistical correlations between one kind of behavior and another. This is where things can get really tricky and really scary.

Consider, for example, the age-old activity of securing a loan. Back in the day you went to a bank and they looked at your application, the market and your credit history. Then they said “yes” or “no.” End of story. In the world of Big Data, banks now have more ways to assess your credit worthiness.

“We feel like all data is credit data,” former Google CIO Douglas Merrill said last year in The New York Times. “We just don’t know how to use it yet.” Merrill is CEO of ZestCash, one of a host of start-up companies using information from sources such as social networks to determine the probability that an applicant will repay their loan.

Your contacts on LinkedIn can be used to assess your “character and capacity” when it comes to loans. Facebook friends can also be useful. Have rich friends? That’s good. Know some deadbeats, not so much. Companies will argue they are only trying to sort out the good applicants from the bad. But there is also a real risk that you will be unfairly swept into an algorithm’s dead zone and disqualified from a loan, with devastating consequences for your life.

Jay Stanley of the ACLU says being judged based on the actions of others is not limited to your social networks:

Credit card companies sometimes lower a customer’s credit limitbased on the repayment history of the other customers of stores where a person shops. Such “behavioral scoring” is a form of economic guilt-by-association based on making statistical inferences about a person that go far beyond anything that person can control or be aware of.

The link between behavior, health and health insurance is another gray (or dark) area for Big Data. Consider the case of Walter and Paula Shelton of Gilbert, Louisiana. Back in 2008, Business Weekreported how the Sheltons were denied health insurance when records of their prescription drug purchases were pulled. Even though their blood pressure and anti-depression medications were for relatively minor conditions, the Sheltons had fallen into another algorithmic dead zone in which certain kinds of purchases trigger red flags that lead to denial of coverage.

Since 2008 the use of Big Data by the insurance industry has only become more entrenched. As The Wall Street Journal reports:

Companies also have started scrutinizing employees’ other behavior more discreetly. Blue Cross and Blue Shield of North Carolina recently began buying spending data on more than 3 million people in its employer group plans. If someone, say, purchases plus-size clothing, the health plan could flag him for potential obesity—and then call or send mailings offering weight-loss solutions.

Of course no one will argue with helping folks get healthier. But with insurance costs dominating company spreadsheets, it’s not hard to imagine how that data about plus-size purchases might someday factor into employment decisions.

And then there’s the government’s use, or misuse, of Big Data. For years critics have pointed to no-fly lists as an example of where Big Data can go wrong.

No-fly lists are meant to keep people who might be terrorists off of planes. It has long been assumed that data harvesting and mining are part of the process for determining who is on a no-fly list. So far, so good.

But the stories of folks unfairly listed are manifold: everything from disabled Marine Corps veterans to (at one point) the late Sen. Ted Kennedy. Because the methods used in placing people on the list are secret, getting off the list can, according to Connor Freidersdorf of The Atlantic, be a Kafka-esque exercise in frustration.

A 2008 National Academy of Sciences report exploring the use of Big Data techniques for national security made the dangers explicit:

The rich digital record that is made of people’s lives today provides many benefits to most people in the course of everyday life. Such data may also have utility for counterterrorist and law enforcement efforts. However, the use of such data for these purposes also raises concerns about the protection of privacy and civil liberties. Improperly used, programs that do not explicitly protect the rights of innocent individuals are likely to create second-class citizens whose freedoms to travel, engage in commercial transactions, communicate, and practice certain trades will be curtailed—and under some circumstances, they could even be improperly jailed.

So where do we go from here?

From credit to health insurance to national security, the technologies of Big Data raise real concerns about far more than just privacy (though those privacy concerns are real, legitimate and pretty scary). The debate opening up before us is an essential one for a culture dominated by science and technology.

Who decides how we go forward? Who determines if a technology is adopted? Who determines when and how it will be deployed? Who has the rights to your data? Who speaks for us? How do we speak for ourselves?

These are the Big Questions that Big Data is forcing us to confront.

Andrew Carnegie arrived in the U.S. in 1848 with barely a dollar to his name. By 1901, he was the richest man in the world.

At the height of his power, he was approached by a young journalist named Napoleon Hill who was interested in telling the stories of successful people.

Carnegie saw a special drive in Hill and in 1908 decided that Hill would document all of the strategies that made him a legendary businessman and philanthropist.

Together, they helped pioneer the self-help genre, and Hill’s 1937 book “Think and Grow Rich” has gone on to become one of the top-selling books of all time.

When Hill began his career writing about success, Carnegie gave him his “10 Rules of Success” that provided a foundation for much of Hill’s work. Here’s a synopsis of the rules, which appear in the forthcoming collection “The Science of Success”:

1. Define your purpose.

Create a plan of action and start working toward it immediately.

2. Create a “master-mind alliance.”

Contact and work with people “who have what you haven’t,” Hill says.

3. Go the extra mile.

“Doing more than you have to do is the only thing that justifies raises or promotions, and puts people under an obligation to you,” writes Hill.

4. Practice “applied faith.”

Believe in yourself and your purpose so fully that you act with complete confidence.

5. Have personal initiative.

Do what you have to without being told.

6. Indulge your imagination.

Dare to think beyond what’s already been done.

7. Exert enthusiasm.

A positive attitude sets you up for success and wins the respect of others.

8. Think accurately.

In Hill’s words, accurate thinking is “the ability to separate facts from fiction and to use those pertinent to your own concerns or problems.”

9. Concentrate your effort.

Don’t become distracted from the most important task you are currently facing.

10. Profit from adversity.

Remember that “there is an equivalent benefit for every setback,” Hill writes.

Read more: http://www.businessinsider.com/andrew-carnegies-rules-of-success-2014-5#ixzz33k5Yn2eF

Mary Carmichael is a FRONTLINE web associate producer.

For an ad campaign that started a revolution in marketing, the Pepsi Challenge TV spots of the 1970s and ’80s were almost absurdly simple. Little more than a series of blind taste tests, these ads showed people being asked to choose between Pepsi and Coke without knowing which one they were consuming. Not surprisingly, given the sponsor, Pepsi was usually the winner.

But 30 years after the commercials debuted, neuroscientist Read Montague was still thinking about them. Something didn’t make sense. If people preferred the taste of Pepsi, the drink should have dominated the market. It didn’t. So in the summer of 2003, Montague gave himself a ‘Pepsi Challenge’ of a different sort: to figure out why people would buy a product they didn’t particularly like.

What he found was the first data from an entirely new field: neuromarketing, the study of the brain’s responses to ads, brands, and the rest of the messages littering the cultural landscape. Montague had his subjects take the Pepsi Challenge while he watched their neural activity with a functional MRI machine, which tracks blood flow to different regions of the brain. Without knowing what they were drinking, about half of them said they preferred Pepsi. But once Montague told them which samples were Coke, three-fourths said that drink tasted better, and their brain activity changed too. Coke “lit up” the medial prefrontal cortex — a part of the brain that controls higher thinking. Montague’s hunch was that the brain was recalling images and ideas from commercials, and the brand was overriding the actual quality of the product. For years, in the face of failed brands and laughably bad ad campaigns, marketers had argued that they could influence consumers’ choices. Now, there appeared to be solid neurological proof. Montague published his findings in the October 2004 issue of Neuron, and a cottage industry was born.

Neuromarketing, in one form or another, is now one of the hottest new tools of its trade. At the most basic levels, companies are starting to sift through the piles of psychological literature that have been steadily growing since the 1990s’ boom in brain-imaging technology. Surprisingly few businesses have kept tabs on the studies – until now. “Most marketers don’t take a single class in psychology. A lot of the current communications projects we see are based on research from the ’70s,” says Justine Meaux, a scientist at Atlanta’s BrightHouse Neurostrategies Group, one of the first and largest neurosciences consulting firms. “Especially in these early years, it’s about teaching people the basics. What we end up doing is educating people about some false assumptions about how the brain works.”

Getting an update on research is one thing; for decades, marketers have relied on behavioral studies for guidance. But some companies are taking the practice several steps further, commissioning their own fMRI studies à la Montague’s test. In a study of men’s reactions to cars, Daimler-Chrysler has found that sportier models activate the brain’s reward centers — the same areas that light up in response to alcohol and drugs — as well as activating the area in the brain that recognizes faces, which may explain people’s tendency to anthropomorphize their cars. Steven Quartz, a scientist at Stanford University, is currently conducting similar research on movie trailers. And in the age of poll-taking and smear campaigns, political advertising is also getting in on the game. Researchers at the University of California, Los Angeles have found that Republicans and Democrats react differently to campaign ads showing images of the Sept. 11th terrorist attacks. Those ads cause the part of the brain associated with fear to light up more vividly in Democrats than in Republicans.

That last piece of research is particularly worrisome to anti-marketing activists, some of whom are already mobilizing against the nascent field of neuromarketing. Gary Ruskin of Commercial Alert, a non-profit that argues for strict regulations on advertising, says that “a year ago almost nobody had heard of neuromarketing except for Forbes readers.” Now, he says, it’s everywhere, and over the past year he has waged a campaign against the practice, lobbying Congress and the American Psychological Association (APA) and threatening lawsuits against BrightHouse and other practitioners. Even though he admits the research is still “in the very preliminary stages,” he says it could eventually lead to complete corporate manipulation of consumers — or citizens, with governments using brain scans to create more effective propaganda.

Ruskin might be consoled by the fact that many neuromarketers still don’t know how to apply their findings. Increased activity in the brain doesn’t necessarily mean increased preference for a product. And, says Meaux, no amount of neuromarketing research can transform otherwise rational people into consumption-driven zombies. “Of course we’re all influenced by the messages around us,” she says. “That doesn’t take away free choice.” As for Ruskin, she says tersely, “there is no grounds for what he is accusing.” So far, the regulatory boards agree with her: the government has decided not to investigate BrightHouse and the APA’s most recent ethics statement said nothing about neuromarketing. Says Ruskin: “It was a total defeat for us.”

With Commercial Alert’s campaign thwarted for now, BrightHouse is moving forward. In January, the company plans to start publishing a neuroscience newsletter aimed at businesses. And although it “doesn’t conduct fMRI studies except in the rarest of cases,” it is getting ready to publish the results of a particularly tantalizing set of tests. While neuroscientist Montague’s ‘Pepsi Challenge’ suggests that branding appears to make a difference in consumer preference, BrightHouse’s research promises to show exactly how much emotional impact that branding can have. Marketers have long known that some brands have a seemingly magic appeal; they can elicit strong devotion, with buyers saying they identify with the brand as an extension of their personalities. The BrightHouse research is expected to show exactly which products those are. “This is really just the first step,” says Meaux, who points out that no one has discovered a “buy button” in the brain. But with more and more companies peering into the minds of their consumers, could that be far off?

By Bill Chappell

Three popular pesticides will soon be illegal in the European Union, where officials hope the change helps restore populations of honey bees, vital to crop production, to healthy levels. The new ban will be enacted in December.

“I pledge to do my utmost to ensure that our bees, which are so vital to our ecosystem and contribute over €22 billion ($28.8 billion) annually to European agriculture, are protected,” said EU Health and Consumer Commissioner Tonio Borg.

Two European producers of the banned pesticides, Bayer of Germany and Sygenta of Switzerland, have said their products aren’t to blame for the bees’ decline. Called neonicotinoids, the pesticides will no longer be approved for use in European crops that include corn, rapeseed, and cotton.

Earlier this year, a European Food Safety Authority report found that the pesticides — clothianidin, imidacloprid and thiametoxam — presented a risk to bees when they are exposed to the dust, pollen, or nectar of some treated crops.

In the U.S., a group of environmentalists and beekeepers have sued the Environmental Protection Agency to stop the use of two of the pesticides, as NPR’s Dan Charles recently reported.

The pesticides are “used to coat the seeds of many agricultural crops, including the biggest crop of all: corn,” Dan reported. “Neonics, as they’re called, protect those crops from insect pests.”

Critics of the pesticides say that while small doses of the chemicals may not be immediately toxic to bees, they disrupt the bees’ ability to work with their colonies, eventually leading to weakened hives that can’t sustain themselves — or pollinate plants.

“However, pesticide manufacturers and some scientists say no link has been proven between the use of neonicotinoids and a sharp decline in bee numbers in Europe in recent years,” Reuters reports, “a phenomenon known as “colony collapse disorder.”

When the European Union’s member states voted on the issue, a qualified majority could not be reached, with 15 of the union’s 27 member states voting in favor. But its executive European Commission decided to move ahead with the ban, and to review its effects within two years.

Dec 5, 2013

The former President of South Africa, Nelson Mandela that led the country from Apartheid to Democracy has died at the age of 95 today. Born a second-class citizen in South Africa, he died one of the world’s most respected man. Not everyone knows exactly why his death is a big deal, so this article courtesy of newsone.com, explains 20 things you many not know about Nelson Mandela. RIP Apartheid, if there is a heaven I’m sure they are waiting for you with open arms.

By Paul Shepard

Deputy President of the African National Congress Nelson Mandela, right, meets with the Rev. Jesse Jackson when the two met during a reception for Mandela on Sunday, April 15, 1990 in a London hotel. Mandela was in London to attend a concert in his honor at Wembley Stadium where he will make an address to a worldwide television audience.

The last visit to Britain by Mandela was in 1962. (AP Photo/Gill Allen)

Few lives have been thoroughly chronicled as that of former South African President Nelson Mandela, who died on Thursday at the age of 95.

From his earliest days as a scion of South African royalty to his activism against racism and apartheid in South Africa, Mandela and his heroism has literally created history for more than 75 years. But even international icons such as Mandela have little-known facts in their backgrounds.

Here are 20 facts you may not know about Madiba.

1) Nelson Mandela was born into the royal Thembu family. [Source: About.com]

2) His first treason trial lasted five years from 1956 to 1961. Mandela was found not guilty. [Source:About.com]

RELATED: How Long Was Nelson Mandela In Prison?

3) Though Mandela rejected violence in his later years, he co-founded the militant Umkhonto we Sizwein 1961 which bombed government targets. [Source: Encyclopedia Britannica]

4) Most people know Mandela was imprisoned at the Robben Island prison but Mandela was also held at Pollsmoor Prison and Victor Verster Prison during his 27 year sentence. [Source: CNN.com]

RELATED: Where Was Nelson Mandela Born?

5) Mandela is the only person to ever receive both the US Presidential Medal of Freedom, the Soviet Order of Lenin and the Nobel Peace Prize. [Source: Wikipedia.com]

6) Mandela’s name, Rolihlahla, means troublemaker. [Source: About.com]

RELATED: Top Ten Nelson Mandela Quotes

7) Mandela’s father, Gadla Henry Mphakanyiswa, was a local chief in the Transkei region and had four wives. [Source: history.com]

8) Mandela was baptized a Methodist. [Source: Biography.com]

9) Mandela was circumcised at the age of 16 in a ceremony called Dalibunga. [Source: Euronews]

10) Ballroom dancing is among Mandela’s skills. [Source: Google Books]

11) Prior to his death, he was the only living person to be made an honorary Canadian citizen. [Source:Canadian Broadcasting Channel]

RELATED: Who Is Nelson Mandela’s Wife?

12) When Stevie Wonder dedicated to Mandela his 1985 Oscar Award for the song “I Just Called to Say I Love You,” Wonder’s music was banned by the South African Broadcasting Corporation. [Source: Los Angeles Times]

13) In 1998, Mandela married his third wife, Graca Machel, at the age of 80. She was the widow of former Mozambican president and ally on South Africa’s freedom struggle, Samora Michel, who had died 12 years earlier. [Source: The Telegraph]

14) Mandela appeared in the 1992 film “Malcolm X.” [Source: imdb.com]

15) In the days following his release from prison in 1990, Mandela stayed at the home of Archbishop Desmond Tutu. [Source: NPR]

16) President Ronald Reagan considered Mandela a communist terrorist and worked against the African National Congress. [Source: Salon]

17) Mandela’s first son, Thembi, died in a car accident in 1969. [Source: Wikipedia.com]

18) Mandela’s eyesight was permanently damaged from sun glare while being forced to work in prison without sunglasses. [Source: Globalpost.com]

19) In 1953, Mandela and ANC associate, Oliver Tambo, founded the only Black African law firm in South Africa. [Source: Wikipedia.com]

20) Mandela was 9-years-old when his father died of a lung disease. [Source: Biography.com]

source: http://newsone.com/2616695/nelson-mandela-wiki

Editor’s note: This is a guest post from Scott Young ofScottYoung.com.

In high school, I rarely studied. Despite that, I graduated second in my class. In university, I generally studied less than an hour or two before major exams. However, over four years, my GPA always sat between an A and an A+.

Recently I had to write a law exam worth 100% of my final grade. Unfortunately, I was out of the country and didn’t get back by plane until late Sunday night. I had to write the test at 9 am Monday morning. I got an A after just one hour of review on the plane.

Right now, I’m guessing most of you think I’m just an arrogant jerk. And, if the story ended there, you would probably be right.

Why do Some People Learn Quickly?

The fact is most of my feats are relatively mundane. I’ve had a chance to meet polyglots who speak 8 languages, people who have mastered triple course loads and students who went from C or B averages to straight A+ grades while studying less than before.

The story isn’t about how great I am (I’m certainly not) or even about the fantastic accomplishments of other learners. The story is about an insight: that smart people don’t just learn better, they also learndifferently.

It’s this different strategy, not just blind luck and arrogance, that separates rapid learners from those who struggle.

Most sources say that the difference in IQ scores across a group is roughly half genes and half environment. I definitely won’t discount that. Some people got a larger sip of the genetic cocktail. Some people’s parents read their kids Chaucer and tutored them in quantum mechanics.

However, despite those gifts, if rapid learners had a different strategy for learning than ordinary students, wouldn’t you want to know what it was?

The Strategy that Separates Rapid Learners

The best way to understand the strategy of rapid learners is to look at its opposite, the approach most people take: rote memorization.

Rote memorization is based on the theory that if you look at information enough times it will magically be stored inside your head.

This wouldn’t be a terrible theory if your brain were like a computer. Computers just need one attempt to store information perfectly. However, in practice rote memorization means reading information over and over again. If you had to save a file 10 times in a computer to ensure it was stored, you’d probably throw it in the garbage.

The strategy of rapid learners is different. Instead of memorizing by rote, rapid learners store information by linking ideas together. Instead of repetition, they find connections. These connections create a web of knowledge that can succeed even when you forget one part.

When you think about it, the idea that successful learners create a web has intuitive appeal. The brain isn’t a computer hard drive, with millions of bits and bytes in a linear sequence. It is an interwoven network of trillions of neurons.

Why not adopt the strategy that makes sense with the way your brain actually works?

Not a New Idea, But an Incredibly Underused Idea

This isn’t a new idea, and I certainly didn’t invent it.

Polymath, cognitive scientist and AI researcher Marvin Minsky once said:

“If you understand something in only one way, then you don’t really understand it at all. The secret of what anything means to us depends on how we’ve connected it to all other things we know. Well-connected representations let you turn ideas around in your mind, to envision things from many perspectives until you find one that works for you. And that’s what we mean by thinking!” [emphasis mine]

Benny Lewis, polyglot and speaker of 8 languages, recently took up the task of learning Thai in two months. One of his first jobs was to memorize a phonetic script (Thai has a different alphabet than English). How did he do it?

“I saw [a Thai symbol] and needed to associate it with ‘t’, I thought of a number of common words starting with t. None of the first few looked anything like it, but then I got to toe! The symbol looks pretty much like your big toe, with the circle representing the nail of the second toe (if looking at your left foot). It’s very easy to remember and very hard to forget! Now I think of t instantly when I see that symbol.

It took time, but I’ve come up with such an association for all [75] symbols. Some are funny, or nerdy, or related to sex, or something childish. Some require a ridiculous stretch of the imagination to make it work. Whatever did the job best to help me remember.”

The famous British savant Daniel Tammet has the ability to multiply 5 digit numbers in his head. He explains that he can do this because each number, to him, has a color and texture, he doesn’t just do the straight calculation, he feels it.

All of these people believe in the power of connecting ideas. Connecting ideas together, as Minsky describes. Linking ideas with familiar pictures, like Lewis. Or even blending familiar shapes and sensations with the abstract to make it more tangible as Tammet can do.

How Can You Become a Rapid Learner?

So all this sounds great, but how do you actually do it?

I’m not going to suggest you can become a Tammet, Lewis or Minsky overnight. They have spent years working on their method. And no doubt, some of their success is owed to their genetic or environmental quirks early in life.

However, after writing about these ideas for a couple years I have seen people make drastic improvements in their learning method. It takes practice, but students have contacted me letting me know they are now getting better grades with less stress, one person even credited the method for allowing him to get an exam exemption for a major test.

Some Techniques for Learning by Connections

Here are the some of the most popular tactics I’ve experimented with and suggested to other students:

1. Metaphors and Analogy

Create your own metaphors for different ideas. Differential calculus doesn’t need to just be an equation, but the odometer and speedometer on a car. Functions in computer programming can be like pencil sharpeners. The balance sheet for a corporation can be like the circulatory system.

Shakespeare used metaphor prolifically to create vivid imagery for his audience. Your professor might not be the bard, but you can step in and try them yourself.

2. Visceralization

Visceralization is a portmanteau between visceral and visualization. The goal here is to envision an abstract idea as something more tangible. Not just by imagining a picture, but by integrating sounds, textures and feelings (like Tammet does).

When learning how to find the determinant of a matrix, I visualized my hands scooping through one axis of the matrix and dropping through the other, to represent the addition and subtraction of the elements.

Realize you already do this, just maybe not to the same degree. Whenever you see a graph or pie chart for an idea, you are taking something abstract and making it more tangible. Just be creative in pushing that a step further.

3. The 5-Year Old Method

Imagine you had to explain your toughest subject to a 5-year old. Now practice that.

It may be impossible to explain thermodynamics to a first grader, but the process of explanation forces you to link ideas. How would you explain the broader concepts in simpler terms a child would understand?

4. Diagramming

Mind-mapping is becoming increasingly popular as a way of retaining information. That’s the process of starting with a central idea and brainstorming adjacent connections. But mindmapping is just the skin of the onion.

Creating diagrams or pictures can allow you to connect ideas together on paper. Instead of having linear notes, organized in a hierarchy, what if you had notes that showed the relationships between all the ideas you were learning?

5. Storytelling to Remember Numbers and Facts

Pegging is a method people have been using for years to memorize large amounts of numbers or facts. What makes it unique isn’t just that it allows people to perform amazing mental feats (although it can), but the way it allows people to remember information–by connecting the numbers to a story.

Pegging is a bit outside the scope of this article, but the basic idea is that each digit is represented by the sound of a consonant (for example: 0=c, 3=t, 4=d…). This allows you to convert any number into a string of consonants (4304 = d-t-c-d).

The system allows you to add any number of vowels in between the consonants to make nouns (d-t-c-d = dot code). You can then turn this list of nouns into a story (The dot was a code that the snake used…). Then all you need to do is remember the order of the story to get the nouns, consonants and back to the numbers.

The Way We Were Taught to Learn is Broken

Children are imaginative, creative and, in many ways, the epitome of this rapid learning strategy. Maybe it’s the current school system, or maybe it’s just a consequence of growing up, but most people eventually suppress this instinct.

The sad truth is that the formal style of learning, makes learning less enjoyable. Chemistry, mathematics, computer science or classic literature should spawn new ideas, connections in the mind, exciting possibilities. Not only the right answers for a standardized test.

The irony is that maybe if that childlike, informal way of learning came back, even just in part, perhaps more people would succeed on those very tests. Or at least enjoyed the process of learning.

Scott Young is a university student, author and head of an online service designed to teach you rapid learning tactics. The program is currently sold out, but you can sign up here to get announcements when it reopens.

Posted by Jon Yongfook — 08 Nov 2013

At Beatrix we love productivity. Perhaps even more than we love chocolate. Wait, that’s just silly – chocolate rules all. That said, here’s 50 tips you can use to enhance your productivity. Try some out and rock on!

1. Learn to say NO

Deciding what is and isn’t important is one skill. But having the guts to say NO when you know something isn’t important or is disruptive to your flow, is quite another. Learn it.

2. Take public transport

Ditch the fancy car – take the bus or the train. Your mind will be free to get things done during your commute. You can get a head-start on emails, plan your todos or even do actual work if there’s enough space.

3. Listen to educational podcasts while you commute

Or use that time to enhance your mind! Learn a language or other new skill through your headphones – all while everyone else on the train is listening to Justin Bieber or morning radio. Intellectual smug face optional.

4. Try to live central to the things important to you

If you find yourself hanging out in a particular part of town often, try to live somewhere equidistant between there and work. Sounds simple, but it will hugely cut down on your time spent on transport.

5. Work from home

Figure out what tasks can be done at home and convince your boss it can be done. Free from the distraction of coworkers, meetings, long lunches, commutes – you’ll be more productive than ever.

6. Use website-blocking software

Website blockers like StayFocusd can give you a virtual slap on the wrist every time you try to access Facebook or Reddit while working. Over time, they can build a good habit of not checking social media while working.

7. Prioritize effectively

Decide what is the most important thing you need to do that day and do it first.

8. Be goal orientated rather than follow a todo list

Todo lists are useful but they can either become unwieldy or you can forget to update them with new tasks. Think about goals rather than specific todos and aim to complete them.

9. Make a “leave the house” mixtape

Know you need 30 mins in the morning to get ready? Make a 30 min mixtape and aim to leave before the last song plays. It’s a neat psychological trick!

10. Use the Seinfeld X technique

When asked how did he get so good at stand up, Seinfeld revealed his method for making sure he practiced every day. Every day he practiced, he put a red X in the calendar. After a week of Xs it was so satisfying to see, that he didn’t want to break the chain. Practice makes perfect and figuring out a hack that can keep you at it, is half the battle.

11. OHIO

Only Handle It Once. If you receive an email and can reply to it quickly, reply right away. Reason being, if you leave it until later, the time spent replying plus the time spent remembering over and over that you need to reply (and delegating it until later) ends up being much more than if you just replied to the email right away.

12. Make time to exercise

Release some endorphins – they are great for the mind! Exercise will help you to focus when you need to. Plus it’s also, you know, good for your body.

13. Create rock solid deadlines

Nothing will spur you into action more than a seemingly insurmountable challenge, and an ever-advancing date in the calendar when it all has to be completed.

14. Learn how to create tasks

“Lose weight” isn’t a task. It’s a goal that has many tasks associated with it. Split goals into clear, concise tasks.

15. Turn your desk/walls into a whiteboard

Having informal space to doodle thoughts is great for capturing ideas and flashes of brilliance – or impromptu collaboration.

16. Eliminate bad habits

You know all those time-wasting things you do? Stop doing them. There that was easy.

17. Meditate

Here’s a simple breathing exercise that will help you focus. Breathe in while counting to 3, breathe out while counting to 4. Repeat for a minute or so until relaxed and focused.

18. Batch mundane tasks

By nature we tend to drag out mundane tasks. Batch them together to spend less time on them, leaving more time for tasks we enjoy.

19. Use virtual assistants

Waiting on hold is a waste of time – luckily there are services like Lucyphone who can do the waiting for you.

20. No meeting Wednesdays

At Asana, Dustin Moskovitz employs a “no meeting Wednesday” rule, meaning that the entire company knows wednesdays are for glorious, uninterrupted work.

21. Sleep early

Your mind can’t function properly if you’re tired. Sleep early so you’re not tired during the day when you need your brain performing optimally.

22. Start work early and work fewer hours

The morning hours are great for productivity. At 6am, there’s not many other people up, you’ll be relatively free from distractions and your mind is fresh from resting. You can pack a full day of work into just 3 hours from 6am to 9am. Try it.

23. Learn the Pomodoro Technique

In a nutshell: Decide on a task. Set a timer for 25 mins. Focus and work as hard as possible. When the timer goes off, take a break for 5 minutes. Repeat the process, taking a longer 15-30 minute break every few cycles.

24. Get a second monitor

Not having to switch or rearrange windows can give a serious productivity boost – and monitors these days are pretty cheap.

25. Carry a random report

A bit of social hackery. If you work in an office, carry around random, important-looking bits of paper. People will be less likely to hassle you or drag you into an impromptu meeting if you walk with the hustle of a Very Busy Persom (TM).

26. Get a life outside of work / the web

De-stressing is important, and it’s equally important to de-stress away from the internet. Go and take up a sport or a craft to feed your brain. Variety is important.

27. The Two Minute Rule

If something can be done in 2 minutes, do it right away. If not, leave until an appropriate later timeslot.

28. Learn about sleep cycles

The body sleeps in cycles of 90 minutes. If you’ve ever woken up feeling groggy for much of the day, you might have woken up in the middle of a sleep cycle – it’s best for the body if you wake up at the end of a cycle.

29. Install Inbox Pause

Here’s a handy Gmail plugin that simply pauses all incoming mail (it goes into a special inbox) until you are ready to receive them again.

30. Install Boomerang

Here’s another handy Gmail plugin that lets you schedule emails to be sent. Often we may write an email at night but know that the optimal time to send it is in the morning. You can either send it now at a suboptimal time, or you have to remind yourself to send it in the morning. Or you can just get Boomerang to schedule it for you!

31. Don’t think about time

Don’t sit on the train thinking about how long it’s taking. This will exhaust you. Use the time more wisely – occupy your mind by thinking about your todos, or listening to something useful.

32. Establish an ending time to your work day

Having a strict deadline for when your work day ends will increase productivity as you strive to get more done before you leave.

33. Experiment with a change of location

Feed the mind – the same working environment month after month can erode your productivity. Mix things up, get out of your comfort zone and maybe become a road warrior for a while. If your boss won’t let you work from an idyllic tropical beach location, see if your company will let your team head to a cafe to work for a day.

34. Disable phone notifications

Those flashing popups can be a huge distraction – disable them when you need to focus.

35. Focus on 3 priorities a day

There’s something magic about the No. 3. Try to achieve 3 goals per day. No more, no less.

36. Listen to appropriate music

This will be different for everyone, but there’s music that helps you focus and there’s music that’s distracting as everyone starts singing along to Baby Got Back blasting from the office stereo.

37. Work with a friend who is also working

Nothing says “stop procrastinating now” more than staring in the face of a buddy who is crushing it and focusing 100% on their work.

38. Take walking meetings

Kill 2 birds (or more, kill all the birds!) with one stone – get out of the office, change your environment, and set a psychological deadline for meetings by taking “walking meetings” round the block or round a nearby park.

39. Learn less, do more

Put that theory into practice – your brain wants to learn from experience and will function much better from doing so.

40. Rest if you need to

It’s ok to rest. In fact it’s ok to rest a lot. One habit of highly productive people is that they are not functioning at 100% productivity every day. You’ll just burn out that way. Take days off to recharge.

41. Store files in the cloud

Use Google Drive or Dropbox to save yourself from getting into a faff when sending clients the latest version of files, or switching computers.

42. Airplane mode

An easy way to disable all distracting incoming notifications? Switch your phone to airplane mode.

43. Declutter your work space

Tidy desk, tidy mind. Also more space for you to scribble on (if you’ve converted it into a whiteboard from the previous point).

44. Learn regex

Regex is like voodoo for text manipulation. Ever been asked to do something like “here’s a list of 200 bullet points… can you put curly quotes around all of them?”. Doing that by hand would be a mundane task that you’d drag out all day. Doing it with regex would take about 10 seconds.

45. Don’t multitask

You are not a computer. Focus on one task at a time.

46. Do something mundane at the start of the day

Get your brain into “work mode” by doing something easy and repetitive at the start of the day, like washing the dishes.

47. Leave 10 mins per hour for email

Don’t let email eat into your productivity. A good rule of thumb is 10 minutes per hour for checking and replying to emails.

48. Turn your phone face down

An even more ghetto trick to avoid phone notification distractions – just turn it face down (and on silent, obviously).

49. Flip a coin

If indecisiveness is causing bad productivity, flip a coin, decide, and get on with it.

50. Work on something you’re passionate about

Perhaps the most important productivity hack of all. If you’re working on something you’re passionate about, you’ll already be automatically inclined to focus on it and give it your all – the time you spend on something you’re passionate about will be worth 10x the time spent on something you’re not passionate about. Don’t waste your time, we only have a limited amount! Use it on the things you love to do.

Greetings millennials. Modern doctors are having difficulties fighting bacteria in hospitals everywhere due to new strains of bacteria that are resistant to even the strongest antibiotics in our medicine cabinets. How? Bacteria have adapted to the antibiotics and have become immune to them. Bacteria have been conditioning for this a while now. According to this article when a lot of people took antibiotics in the ’50s and ’60s, there was a lot of talk about the new “miracle drugs” and “wonder drugs”. We have stopped our evolutionary forces that help us adapt to new infections and bacteria. We are in a society where we essentially found a way to avoid infectious diseases but this has backfired on us. Who is this going to affect? The millennials of the world, our children and our children’s children. Do we see ourselves in the near future in a world where even the most minuscule cut can kill you? Unless we find quick medicinal alternatives and spark more conversations about this amongst medical leaders of the world we should not be looking the other way.

Enjoy–

Antibiotics Can’t Keep Up With ‘Nightmare’ Superbugs
Courtesy of Centers for Disease Control and Prevention

Published: October 22, 2013

We’re used to relying on antibiotics to cure bacterial infections. But there are now strains of bacteria that are resistant to even the strongest antibiotics, and are causing deadly infections. According to the CDC, “more than 2 million people in the United States every year get infected with a resistant bacteria, and about 23,000 people die from it,” journalist David Hoffman tells Fresh Air’s Terry Gross.

Many people are familiar with the type of resistant infections often acquired in hospitals, caused by MRSA, the acronym for methicillin-resistant Staphylococcus aureus. But most people don’t know about the entirely different group of resistant bacteria that Hoffman reports on in Hunting the Nightmare Bacteria, airing Tuesday on PBS’ Frontline. The show explores an outbreak of resistant bacteria at one of the most prestigious hospitals in the U.S., and explains why there is surprisingly little research being conducted into new antibiotics to combat these new superbugs.

“We really have a big information black hole about these really, really dangerous bacteria, and we need to know more, and it ought to be a national priority,” Hoffman says.

Interview Highlights

On how bacteria have evolved to be resistant to our antibiotics

Bacteria have been training at this for a long, long time. I think when a lot of people took antibiotics in the ’50s and ’60s, there was a lot of talk then about “miracle drugs” and “wonder drugs” … Had we basically pushed back those evolutionary forces? Had we essentially found a way to avoid infectious disease? Well, what we’re seeing is this evolutionary process in bacteria. It’s relentless, and what happened here was [that] bacteria learned to basically teach each other to swap these enzymes and help each other learn how to beat back our best antibiotics; our last-resort antibiotics didn’t work. …

In the period before World War II … people that got infections, they had to cut it out. They had to cut off limbs, cut off toes, because there weren’t antibiotics. And oftentimes, when people talk about the fact that we might have to go back to a pre-antibiotic age, that’s what they mean — that a simple scrape on the playground could be fatal.

On how pharmaceutical companies don’t have economic incentive to develop new antibiotics

[In the '50s and '60s] I think there was something like 150 classes of new antibiotics. And although there were warnings then that if we misused them that resistance would grow, you could just see in the marketplace new ones coming on every couple of years. … I think we got very, very complacent. … In the ’80s and particularly in the ’90s we went around the bend a little bit because the science didn’t continue to produce new antibiotics at that rate, and the economics of drug development changed rather remarkably. …

We’re bombarded with advertisements that there are drugs now to treat chronic diseases … that you would take for the rest of your life. And you can imagine, if you’re in drug development, if you create and invent one of these drugs that can tackle a chronic disease that people will take forever, the return on investment for the drug companies to develop those big blockbuster drugs … that became irresistible.

But think about antibiotics. If they’re taken properly, you take them only for a short course, a couple of weeks maybe, and then you stop and you forget it, you get better. … So the economics of making antibiotics wasn’t going to make these big profits for the drug companies. And slowly, but with increasing frequency, they begun to pull out of research on antibiotics.

On what’s unique about these new strains of bacteria that makes them resistant to antibiotics

One feature of [some antibiotic-resistant] bacteria is that they have kind of a hard armor around them, a shell, which protects them from antibiotics. They also have the ability to pump out the antibiotics or to basically chew it up inside. These … are very, very difficult to treat; you just don’t have antibiotics for them. …

NDM-1 [an enzyme that makes bacteria antibiotic-resistant] has a very, very unusual but worrisome characteristic, and that is this: It has a mechanism to transfer its genes — its genetic material — which helps it resist antibiotics. It can transform that to other bugs. It can walk around like a coach, giving training and directions to other bacteria … helping other bacteria become resistant to antibiotics … teaching them how to do it. …

NDM-1 is now spreading in the United States. … There have been 16 cases, and the year before the numbers doubled in a year. You know, it’s not an epidemic or anything, but these things are popping up now with more and more frequency in hospitals and in patients around the United States. It’s here.

On the bacterial outbreak at the National Institutes of Health Clinical Center and how it spread

This clinical center is a very sophisticated research hospital. Patients are invited there because of research programs going on in the many different institutes of the National Institutes of Heath. It’s not a hospital you walk into with a sore throat.

They had enrolled and invited a patient from New York, a woman who had had a major operation, and she was invited for a particular study that they needed to do. When they came they looked at her chart, and they had no warning, but the chart said that this woman had this drug-resistant bacteria … which they had never seen before. This is a resistant [bacteria] called KPC; it’s resistant to some of our most modern, last resort … antibiotics. They did what they could to prevent this bacteria from spreading. They put her in what’s called “enhanced contact isolation.” Gloves and gowns for everybody, put her at the end of the ICU in her own room, and they went through with the research they had to do. And after a month … she seemed to survive it; she was discharged. Everybody at the clinical center breathed a sigh of relief. …

Then there was a couple weeks of quiet. And then a really, really, surprising thing happened. This particular bacteria started to show up in other patients in routine surveillance of the patients. Suddenly, in the microbiology lab they’re beginning to see this thing, and none of these other patients had any contact with the first one. … So where was this bug? Where was the mechanism that it was moving around? And that was a real crisis. …

So they went through a series of phases of this war that they carried out to try to deal with this. The first thing that they thought was: Maybe it’s just in the environment; maybe it was on door handles; maybe it was on a doctor’s hands or gloves. … So they began to clean a lot of things. … They did everything they could to bleach and clean and make sure they could stop it, and they still didn’t stop it; it started to continue to spread. …

[They approached a team of genomics specialists, and] the people in genomics had some very tentative early experience of taking a bacteria and taking a look at its entire genetic blueprint. … So they took a couple samples of this bug that was racing around … and they started running it through the computers. It takes a while, it took a couple of weeks, but when they got the results back, everybody was completely stunned. … The results showed that the bug had jumped from patient No. 1 to several other people, and it had jumped by being carried by people who didn’t get sick from it. They found out that there were intermediaries, or silent carriers, that were spreading it around. To this day we don’t know [if] the silent carriers were other patients [or] hospital workers. They began to see that this wasn’t so much a problem of KPC being in the environment as it was people were moving it around.

On how hospitals aren’t required to report outbreaks of bacteria resistant to antibiotics

In other countries, take Canada for example, outbreaks are routinely announced by the hospitals. In the European Union they are tracking the rise of resistant [bacteria] in a way that we aren’t … I think a little more better tracking, better information and transparency would make us all more sensitive to these things and maybe wake us up a little bit from this complacency that we got to “miracle drugs” in the ’50s and ’60s, and realize [that] this is a very, very precarious and precious thing we have. We need to act that way. …

The data, the information on this entire thread is very, very slim. There is not a national surveillance system reporting to the CDC on these new kinds of infections, and it’s something we really need. I think it’s something the government knows we need, and we don’t have it. There are a few states that require reporting on these kinds of infections. A few require some hospitals to report, and you know, after last March when the head of the CDC first spoke out and called these things “nightmare bacteria” a couple more states signed up and required their hospitals to begin reporting. You can’t go to any single place and find out what’s going on. … The last I checked only about 16 hospitals were participating. [Copyright 2013 NPR]

1. The world is trying to keep you stupid. From bank fees to interest rates to miracle diets, people who are not educated are easier to get money from and easier to lead. Educate yourself as much as possible for wealth, independence, and happiness.

2. Do not have faith in institutions to educate you. By the time they build the curriculum, it’s likely that the system is outdated– sometimes utterly broken. You both learn and get respect from people worth getting it from by leading and doing, not by following.

3. Read as much as you can. Learn to speed read with high retention.Emerson Spartz taught me this while I was at a Summit Series event. If he reads 2-3 books a week, you can read one.

4. Connect with everyone, all the time. Be genuine about it. Learn to find something you like in each person, and then speak to that thing.

5. Don’t waste time being shy. Shyness is the belief that your emotions should be the arbitrators of your decision making process when the opposite is actually true.

6. If you feel weird about something during a relationship, that’s usually what you end up breaking up over.

7. Have as much contact as possible with older people. Personally, I met people at Podcamps. My friend Greg, at the age of 13, met his first future employer sitting next to him on a plane. The reason this is so valuable is because people your age don’t usually have the decision-making ability to help you very much. Also they know almost everything you will learn later, so ask them.

8. Find people that are cooler than you and hang out with them too. This and the corollary are both important: “don’t attempt to be average inside your group. Continuously attempt to be cooler than them (by doing cooler things, being more laid back, accepting, ambitious, etc.).”

9. You will become more conservative over time. This is just a fact. Those you surround yourself with create a kind of “bubble” that pushes you to support the status quo. For this reason, you need to do your craziest stuff NOW. Later on, you’ll become too afraid. Trust me.

10. Reduce all expenses as much as possible. I mean it. This creates a safety net that will allow you to do the crazier shit I mentioned above.

11. Instead of getting status through objects (which provide only temporary boosts), do it through experiences. In other words, a trip to Paris is a better choice than a new wardrobe. Studies show this also boosts happiness.

12. While you are living on the cheap, solve the money problem. Use the internet, because it’s like a cool little machine that helps you do your bidding. If you are currently living paycheck to paycheck, extend that to three weeks instead of two. Then, as you get better, you can think a month ahead, then three months, then six, and finally a year ahead. (The goal is to get to a point where you are thinking 5 years ahead.)

13. Learn to program.

14. Get a six-pack (or get thin, whatever your goal is) while you are young. Your hormones are in a better place to help you do this at a younger age. Don’t waste this opportunity, trust me.

15. Learn to cook. This will make everything much easier and it turns food from a chore + expensive habit into a pleasant + frugal one. I’m a big Jamie Oliver fan, but whatever you like is fine.

16. Sleep well. This and cooking will help with the six pack. If you think “I can sleep when I’m dead” or “I have too much to do to sleep,” I have news for you: you are INEFFICIENT, and sleep deprivation isn’t helping.

17. Get a reminder app for everything. Do not trust your own brain for your memory. Do not trust it for what you “feel like” you should be doing. Trust only the reminder app. I use RE.minder and Action Method.

18. Choose something huge to do, as well as allowing the waves of opportunity to help you along. If you don’t set goals, some stuff may happen, but if you do choose, lots more will.

19. Get known for one thing. Spend like 5 years doing it instead of flopping around all over the place. If you want to shift afterwards, go ahead. Like I said, choose something.

20. Don’t try to “fix” anyone. Instead, look for someone who isn’t broken.

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